At the forefront of climate change is the growing problem of plastic pollution, particularly within the accessory industry, where plastic waste continues to accumulate over time. Recognizing this challenge, Seeks Innovate, a student-led business from De La Salle University–Manila, set out to transform discarded plastics into fashionable accessories while promoting a more sustainable future.

Driven by the team's commitment to innovation and environmental responsibility, SustainaBling Ecoccessories was conceptualized in 2023 and officially launched in 2024 by its founding team. Through creativity and craftsmanship, the team introduced eco-accessories featuring interchangeable charms and colorful recycled plastic pendants, resulting in 17 unique designs across its first two collections. Beyond creating sustainable fashion, SustainaBling has also supported meaningful causes through the donations received from customers and partners.

Today, SustainaBling is proudly carried forward by its current team, which continues the mission and advocacy established by the founding team. Building upon the brand's legacy, the team is introducing a more sophisticated collection while remaining committed to sustainability, affordability, and creating a positive environmental and social impact.